Week 3- “Ecologies”—Media Ecologies/Other “Ecologies”

It’s been all about media environments this week or more formally, ‘Media Ecologies’. It’s interesting looking into how media ecologies function and how users are becoming this own society online and the platforms we work from are contributing to this growing environment.

I found the article on ‘The new media ecology’ by Milissa Deitz really interesting how she viewed the media ecology as a contemporary ‘Media Eco System’. I love the idea that journalism now is a joint project including the ‘journalists, non-journalists, accidental journalists, bloggers, politicians, celebrities, and the general public’. It’s interesting to be in an age where each individual can have a voice, whether it be on politics, world events or even entertainment, this ‘Media Eco System’ allows for all opinions to be heard.

Deitz’s point about we as users have now become Big Brother relates to Matthew Fuller’s ‘Introduction: Media Ecologies’ how users are able to log on to CCTV cameras and report crime if it occurs. This type of power placed in the user’s hands gives a sense of trust and unity among the users in these media environments.

Matthew Fuller also has an interest in the Pirate Radio scene in London, he believes ‘the contemporary London pirate scene provides a rich lode of activity for thinking through the interrelation of self-organized cultural activity with media systems’. This point Fuller makes takes me back to an earlier project I did on remix culture which is for anyone who doesn’t know, it’s basically an online community all over the world of people who use/borrow images/video/music etc. to create something new and exciting by creating a new purpose for the media.

The particular self-organized cultural activity that I am referring to in remix culture is Youtube users who originally saw this video clip of the original bratpack movies remixed to the music of the band Phoenix’s song Lisztomania.

After viewing this video a group of hipsters from Brooklyn recreated this clip showcasing their city as the background.

This spawned many other groups of people all over the world to recreate this clip in their own cities. 


San Francisco

Rio de Janeiro


There are a few others but I just love the idea that Media Ecologies are leading to these type of creative projects that brings community’s all over the world together.


Fuller, Matthew (2005) ‘Introduction: Media Ecologies’ in Media Ecologies: Materialist Energies in Art and Technoculture Cambridge, MA; MIT Press: 1-12

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Week Two- Foundations (Thinkers, Ideas)

I find it interesting looking back at technological developments over time and trying to understand the utter panic there was surrounding these new innovations. I feel in my generation we have grown accustom to these developments and accept change.

The creation of satellite broadcasting in 1960’s introduced the idea of the ‘global village’, society could begin to view the world more as this community as the distance began to be broke down as we were more connected than ever. Murphie & Potts (2003) outline how the audio-visual saturation of the world began to obsess the world with exposure. Reality was exposed on TV, but from here on out the world as a community started becoming heavily reliant on this reality being portrayed on TV and focused on these ‘simulations’ as the only true forms of reality.

Obsession with the television began to take the focus away from books being the teacher to television being the communal medium for all to enjoy. We begin to see the change from the private experience that we once had from a book to a collective experience of all who view the television. McLuhan states in an interview found on http://archives.cbc.ca/arts_entertainment/media/topics/342/ that this was a sign of society getting rid of individualism and becoming less concerned with self definition.

McLuhan has an interesting stand point saying that to predict the future we must look at the present. I think If I took McLuhan’s stand point and viewed how our society is now and viewed current developments as trends that would one day eliminate older forms of technology I think that we would see (no time frames on this just general observations) that magazines and books will be eradicated and every person in society will own an iPad or something similar in the future that holds all this information, university study will be conducted solely online and tutor’s may only act as mediators for discussion and all television broadcasts will move online.

I think in relation to the Liquid Democracies introduction http://www.transmediale.de/tiziana-terranova-it-introduces-liquid-democracies that a discussion point that would arise would be that this flood of data on the internet would confuse and overwhelm society. I believe this type of view is a dated overlook of the internet and that our society is constantly adapting and finding new ways to cope with this information and process it in a way we find suiting. As much as the individual has transformed into an entity as a part of a larger network, we ourselves as those entity’s still have the power to have our own individual stand point in that network. The internet promotes you to be your own thinker and to let your opinion be heard, we have moved away from sitting and watching the television and accepting what it reports to us, we ourselves are now the reporters.

This power we have as individuals on the internet is evident through the uprising of productive sharing on the internet, Michel Bauwers http://vimeo.com/7919113 outlines how our sharing over different platforms has allowed for immense creativity. Although not all platforms are creatively bound as Saskia Sassen http://vimeo.com/6789940 points out that ‘financial logic’ comes into play as funders of particular platforms force their clients to run themselves as closed entities rather than part of the larger network. These type of closed off platforms hinder the creative potential of the internet.

These technological developments over the years has forced us to look at what they are developing to, we see the change television brought about and the opportunity the internet has opened as it keeps developing an transforming. I think it’s time we do start looking at the present to predict the future because as soon we begin to accept how we are changing we can maybe predict where we are going and get there faster.


 Murphie, Andrew and Potts, John (2003) ‘Theoretical Frameworks’ in Culture and Technology London: Palgrave Macmillan: 11-38

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